Fact is, America pays attention to and cares about football first. As a result, the three headlines across the ticker are Tony Barnhart's weekly college football column, a preview for the Monday Night Football game between the Texans and the Jets, and Jason La Canfora's weekly observation column on the NFL.
Compare that to ESPN's front page. ESPN has five headlines on their main ticker, plus a list of headlines down the right side. The very first headline of the main ticker is a picture of Allen Craig of the St. Louis Cardinals, with a play button that when clicked starts a live audio stream of the Cardinals-Nationals game on ESPN Radio. ESPN also has a headline for Monday Night Football (I was surprised that they gave top billing to baseball instead of their own upcoming telecast of MNF), college football, NASCAR, and even the cricket world championship.