For decades, Americans have crowded around the TV on Sunday nights to watch our nation's most popular news magazine, "60 Minutes," tell compelling stories that range from the most serious to the most enjoyable of topics. With that in mind, it makes tons of sense that CBSNews.com would use their most popular news program to tell stories on their website on Sunday nights.
Naturally, the front page of CBS News advertised a story from the night's "60 Minutes" on the civil war in Syria. The link gives visitors the option to watch the TV spot and to read the transcript of the video as a news story.
Additionally, CBS advertised another "60 Minutes" story from Sunday night about the success of James Bond on a global scale. The link leads visitors to a similar page as with the Syria story, with a transcript and option to watch the spot. This particular story also had a cool video feature of how the journalist who put the package together, Anderson Cooper, got to be James Bond for a day.
This kind of convergence is really good for websites nowadays. Linking up television content with online, and allowing the online half to expand on the TV half with more information is an extremely viable media tool in the changing media scene in today's world.
CBS News can be hit or miss as far as attractive content is concerned, but at least for one night a week, they seem to have the interest of viewers and